The objective of the Giving Challenge is to introduce new ways of giving and connecting with others through your cause. A total of $250,000 will be given to the nonprofit beneficiaries of those causes who receive the most unique donations between 12:00 p.m. PST on December 13, 2007, and 12:00 p.m. PST on February 1, 2008. The breakdown of the awards is as follows:
* $50,000 to the cause with the most unique donors
* $25,000 to the next two causes with the most unique donors
* $10,000 to the next ten causes with the most unique donors
* $1,000 each day to the cause with the most unique donors that day
The Giving Challenge is not focused on how much money you can raise, but on how successful you are at building collective action to make a lasting impact. To succeed, the goal is to get as many unique donations to your charity as possible.
Only U.S.-based 501(c)3 charities listed in the JustGive database (supplied by GuideStar.org) are eligible as potential Challenge awardees.
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