HBS Cases: One Laptop per Child
A new Harvard Business School case study called "Marketing the '$100 PC" spells out these opportunities, problems, and challenges from a marketing point of view. As the case asks, can the laptop move out of the realm of "great idea, great gadget" and improve the educational possibilities for children in impoverished environments? Such wide-ranging issues are the focus of the case study, coauthored by HBS professor John Quelch and Carin-Isabel Knoop, executive director of the HBS Global Research Group.
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