Public Understanding of Engineering

Encouraging young people to make a difference in the world through an engineering career is more likely to attract them to the field than emphasizing the challenge of math and science skills, says a new report from the National Academy of Engineering.

The report, Changing the Conversation: Messages for Improving Public Understanding of Engineering, offers tested messages that reposition engineering as a satisfying profession that involves creative ideas and teamwork. It also recommends that the engineering community begin using these messages in a coordinated communications strategy.
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