The 2007 SNCR Excellence in New Communications Award Winners

The Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new media and emerging trends in communications has announced the 2007 SNCR Excellence in New Communications Award Winners. The Society’s awards honor the work of individuals, corporations, nonprofit organizations, educational institutions and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.

All of the winning case studies are posted on the SNCR's blog

Ten corporations were honored with Awards of Excellence in a variety of categories. General Motors was honored for its social media initiative. Dell was honored for the Dell Outlet Twitter Program. The Scuderi Group with Topaz Partners was recognized for its integrated social media program. The Dow Chemical Company and Sun Microsystems, Inc. were both recognized for their corporate blogs. The Flying Dog Brewery / coBRANDiT was honored in the Video category, as was The Coca-Cola Company, which also won a second Award of Excellence for a virtual world program. Bain & Company, Microsoft with Waggener Edstrom and Cisco Systems also won Awards of Excellence in the Online Communities/Virtual Worlds category.

In the Nonprofit division Awards of Excellence were given to the Centre for Policy Alternatives for its Groundviews blog, Public Citizen for its video, the Citizendium Foundation wiki and H.E.L.P. for its mobile media solution. Kubatana.net and Converseon’s Second Life Second Chance Trees campaign won Awards of Excellence in the Online Communities/Virtual Worlds category and the American Heart Association with Edelman was honored with an Award of Excellence for the Go Red campaign, and the the AID Foundation for Chicago won for its direct2housing.org initiative.