Majority Markets

SNV Netherlands Development Organization (SNV) and the Inter-American Development Bank (IDB) conducted the first regional mapping of more than 500 top Latin American and Caribbean companies operating in 13 countries. The study, A Firm-Level Approach to Majority Market Business , found that almost half are engaged in business initiatives that aim to bring the hemisphere’s poorest citizens into the formal economy.

The project constitutes a ground-breaking effort to gather first-hand information from private sector decision-makers to further understand current motives, strategies, incentives, obstacles, and benefits as perceived by firms that work with majority markets.

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