In Search Of Green Technology Consumers

Green Electronics on rise, those are the findings of a new study from Forrester Research. The surveys reveal that consumers who care about the environment and the environmental impacts of their technology purchases and usage tend to be female, older, and somewhat less well-off than those who are not sensitive to environmental issues. With 12% of US adults already "bright green," and another 41% poised to join them, marketers and designers of consumer technology products and services must change product marketing and product design to embrace green principles like lower-impact manufacturing, longer product life cycles, and recycleability.

The full report "In Search Of Green Technology Consumers," is available from Forrester.com.

No comments:

Science, Technology, Business, Development, Innovation, Business Plans, Entrepreneurship, Social Responsibility, Open Source, Software, DIY, Citizen Science, Research, University, Laboratory, Startups, Spin-offs, Society, High Tech, Appropriate Technology, Inventors, Scientists, Technologists, Health, Global Change, Poverty, Third World, Design, Green, Physics, Mathematics, Biology, Chemistry, Medicine, BoP, Communities, Networks, Jam, Creative Commons, Wiki, Hacking, Labs, Public Domain, Pro Poor, Sustainability, Renovable Energy, Research, Nature, Peer to Peer, Books, Teaching, Web 2.0, On Line Learning, Lemelson RAMP, Google Summer of Code, Google Code In, Google Science Fair, Intel Challenge, BIOMOD, OLPC, iGEM, IDDS, Microtelcos, Wireless, Create the Future Design Contest, Moonbots, Knowledge, Entrepreneurs, Open Access, Inventions, Incubators, Projects, Engineering, Engineers, Women, Policy, Popular Science, Astronomy, Agriculture, Water, Climate Change, REE, Hacker Spaces, Open Innovation, Yachachiq, BiD Network, Technoserve, Peru, MOOC, Crowdfunding, Startup Chile, Startup Peru, Instructables, NASA, FabLab, FoodLab, GSoC, GCI




Random