Green Electronics on rise, those are the findings of a new study from Forrester Research. The surveys reveal that consumers who care about the environment and the environmental impacts of their technology purchases and usage tend to be female, older, and somewhat less well-off than those who are not sensitive to environmental issues. With 12% of US adults already "bright green," and another 41% poised to join them, marketers and designers of consumer technology products and services must change product marketing and product design to embrace green principles like lower-impact manufacturing, longer product life cycles, and recycleability.
The full report "In Search Of Green Technology Consumers," is available from Forrester.com.
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