Reduce the pollution of the marine and fresh waters caused by synthetic cleaning products and help to alleviate poverty in a sustainable way.
Our project enables small scale farmers, grassroot entrepreneurs and SMEs to be value chain actors through the production of natural cleaning products, made of Boliche (Sapindus saponaria sp.), a native plant from South America, for local and global markets. We design and develop new products including packaging, marketing and sales. All the others business activities will be outsourced to local SMEs. Project is designed to:
- Improve profitability, market access, environmental sustainability and business relationships for clusters of farmers and processors.
- Offer products to satisfy the green market needs for consumers in Peru and the World.
This is a new approach because we support the sustainable production of green products to guarantee financial and environmental sustainability. At the same time, we support the development of sustainable agriculture systems. It means to empower poor segment to protect their enviroment and recover their traditional knowledge.
Our products are characterized by being non-toxics, 100% biodegradables, and no contains phosphates, artificial fragrances or dyes.
The organization made a set of studies including feasibility, benchmarking and consumer behavior. The project will be conducted in three phases: (A) 1st year: pilot phase in 1 regions (B) 2nd year: scale-up phase in 4 regions and (C) replication phase. We have a clear vision of the appropriate scale of intervention, although it started with a pilot phase, it aimed from the beginning to eventually provide a business environment for the incorporation of the poor in the value chain.
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